Results of research create technological innovations whose spreading depends on training and acceptability of new usages for users, and its substitution to existing products and services.
Exploitation of R&D needs a strict methodical exploration:
on the one hand, acceptance and spreading conditions for new usages
on the other hand potential new markets and conditions for success: competition, price, positioning, business plan…
Strategies Telecoms & Multimedia also offers skills, references and necessary tools in this area: studies and surveys, desk research, marketing watch and intelligence, launching, positioning…
on the one hand, acceptance and spreading conditions for new usages
