Industry & Trade Associations - Institutions (2005)	Universities - R&D Labs (2005)	Sponsors (2005)
Eurosmart GlobalPlatform Java Card Forum e-Forum NFC Consortium Liberty Alliance Smart Card Forum of India Smart Card forum of China Smart Card Alliance e-Europe SmartCards Multimedia Card Association EHTEL Trusted Computing Group NMDA	Fraunhofer Institut (Germany) University of Cardiff (UK) University of Malaga (Sp) University of Twente (Ne) University of Leuwen (Be) University of Nimegue (Ne) Norsk Regnesentral (No) CNAM (Fr) Tilburg University (Ne) IPTS,/Joint Research Center (Be) Swiss Fed Instit. of Techno (Ch) London School of Economics.(Uk)

1. Aiming at a double target:
from global community to core audience

A Worldwide Smart Community of 30 000 professionals
They come from:
- IT, communications, software and smart card industries,
- R&D, laboratories and Universities,
- Issuers from bank and finance, telecoms operators, government, health, transport, entertainment and games, retail…
- Users, representatives from public administrations, local authorities, standardisation bodies, professional and trade associations…

A core target audience of 550 expert participants from 44 countries in total immersion:
From 280 participants in 2004 and 400 in 2005, we are aiming at gathering in 2006
550 paying expert participants choosing the 3 days of total immersion of this world summit.

Geographic origin
Altough a worldwide event by its professional and media impacts, Smart Event is mainly an EMEA meeting (84%) due to the geographical origin of its audience:
Activity Breakdown
Smart Event positions itself as an inter-professional event covering the complete complete chain of value. A new significant trend to diversification towards card issuing sectors such as Government, Transport, Entertainment, Health is to be noticed since 2005
Job function
* Source: Smart Event'05

2. Hitting it:
from informing the community to capturing the audience

Communication:
Informing the Smart Community
Our action aims at making the Smart Event familiar to the whole community through a intense media campaign and a rich editorial coverage.
In 2006 we will try to make it more intense and better than in 2005.

The 2005 Media campaign was relying on:
- 15 key Press Partners (print and online versions ) gathering business, trade, vertical and regional publications support the event with alternately inserts, ad pages, banners and editorials.
- Additional editorial coverage and visibility to the conferences were brought through the press relations addressing some 200 media titles (see press book) and through the 10 website partners.

Marketing:
Capturing the audience through 215 000 direct individual messages from May to September (in 2005)

In 2005 each individual of the Smart Community thus has been exposed to an average of 7 messages during our marketing campaign from January up to September. We will do more in 2006.