|
High
technology markets : treasures and mirages
Strategies Telecoms
& Multimedia
has developed expertise in high-tech marketing through
its knowledge and proximity
to the telecommunications,
Internet and related industries.
Our know-how in this area is directly related to
our close contact with the
industry and our ability to monitor and understand
the market implications for new developments in
technological innovation. To stay abreast
of new developments, we are dedicated to maintaining
and expanding our global network of in the industrial,
scientific, academics and journalistic communities.
We also maintain permanent international correspondents
in Boston for the US
and in Singapore for
Asia.
Our marketing expertise includes market
research, including surveys, focus groups,
interviews with experts and market
forecasts, always in close collaboration
with our clients.
We also provide our clients with expertise
in product positioning,
marketing strategies
and product launches
within the TMT industry.
We handle products and services as diverse as digital
PBX, ISDN, cable, intelligent
buildings, digital home, GSM Java
applications, ADSL services, low current
in collective housing. Prospective customers
include Alcatel, IBM, France Telecom, Groupe Caisse
des Dépôts, TDF, Lucent Technologies,
Bull CP 8, Mc Kinsey, CSC, Thalès, …
|
