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1.
Scientific Excellence
The excellence of content
is guaranteed by Scientific Committees constituted
of reputable experts. Their mission is to design
the conferences new orientations, issues and topics,
to evaluate the submitted presentations and speakers,
to select the best ones in order to build stimulating
high added value contents.
e-Smart
Designing the future
of smart card
To consult the list of the members, click
here.
World e-ID
Building
Worldwide Personal ID & Services
To consult the list of the members, click
here.
Ambient Intelligence
Developments
Developing
Ambient Intelligence
To consult the list of the members, click
here.
Smart University
Sharpening
skills in Smart Technologies
To consult the list of the members, click
here.
2. Institutional
Endorsement
Seven years after its creation
more than 35 smart card industry and trade
associations, european universities, international
institutions and standardisation bodies, R&D laboratories
and technological consortia recognize the quality
of its content by endorsing the various conferences
and programs forming the Smart Event. This involment
reveals its representativeness and contributes to
its increasing impact and exposure.
As Sponsors of the event and of the meetings,
more and more industry leaders are supporting this
evolution.
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Industry
& Trade Associations
- Institutions (2005)
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Universities
- R&D Labs (2005)
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Sponsors (2005)
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Eurosmart
GlobalPlatform
Java Card Forum
e-Forum
NFC Consortium
Liberty Alliance
Smart Card Forum of India
Smart Card forum of China
Smart Card Alliance
e-Europe SmartCards
Multimedia Card Association
EHTEL
Trusted Computing Group
NMDA
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Fraunhofer Institut (Germany)
University of Cardiff (UK)
University of Malaga (Sp)
University of Twente (Ne)
University of Leuwen (Be)
University of Nimegue (Ne)
Norsk Regnesentral (No)
CNAM (Fr)
Tilburg University (Ne)
IPTS,/Joint Research Center (Be)
Swiss Fed Instit. of Techno (Ch)
London School of Economics.(Uk)
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SMART PARTNER: The
Impact
A
double action plan for a double target:
Smart Event Communication addresses a worldwide community
of 30 000 professionals
while its Marketing aims at capturing an audience of some
550 participants in 2006.
1.
Aiming at a double target:
from global community to
core audience
A Worldwide Smart Community
of 30 000 professionals
They come from:
- IT, communications, software and smart card industries,
- R&D, laboratories and Universities,
- Issuers from bank and finance, telecoms operators,
government, health, transport, entertainment and games,
retail…
- Users, representatives from public administrations,
local authorities, standardisation bodies, professional
and trade associations…
A core target audience of 550
expert participants from 44 countries in total immersion:
From 280 participants in 2004 and 400 in 2005, we are
aiming at gathering in 2006
550 paying expert participants choosing the 3 days of
total immersion of this world summit.
| Geographic
origin |
 |
| Altough
a worldwide event by its professional and media
impacts, Smart Event is mainly an EMEA meeting (84%)
due to the geographical origin of its audience:
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 |
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| Activity Breakdown |
 |
| Smart
Event positions itself as an inter-professional
event covering the complete complete chain of value.
A new significant trend to diversification towards
card issuing sectors such as Government, Transport,
Entertainment, Health is to be noticed since 2005. |
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| Job function |
 |
| * Source:
Smart Event'05 |
2. Hitting
it:
from informing the community to
capturing the audience
Communication:
Informing the Smart Community
Our action aims at making the Smart Event familiar to
the whole community through a intense media campaign
and a rich editorial coverage.
In 2006 we will try to make it more intense and better
than in 2005.
The 2005 Media campaign was relying on:
- 15 key Press Partners (print and online versions )
gathering business, trade, vertical and regional publications
support the event with alternately inserts, ad pages,
banners and editorials.
- Additional editorial coverage and visibility to the
conferences were brought through the press relations
addressing some 200 media titles (see press book) and
through the 10 website partners.
| Press Partners |
Website Partners |
Financial Times
La Tribune
SmartCards Trends
CardWorld
The Nilson Report
CardFlash
Cardweb.com
UbiFrance
Keesing Journal of Documents
Magazine CB
Point Banque
Electronics Today
SmartCards Today
Cards Tech & Security
Lettre du Cremsi
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European Biometrics Forum
IDABC eGovernment Observatory
Smart Card Alliance
Eurosmart
GlobalPlatform
e Forum
Java Card Forum
Journal of Documents & Identity
Multimedia Card Association
EHTEL
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* Source : 2005
promotional campaign
Marketing:
Capturing the audience through 215 000 direct individual
messages from May to September (in 2005)
| Direct
Mail Operations |
printed conference
programs: 60 000 leaflets (20 000 x 3 - June) |
| Emailing
Operations |
60 000 emails/month
using Strategies Telecoms database & partners
ones - June/Sept |
| Fax
Mailing Operations |
targets: 5 000
academics, R&D labs (early Sept.) |
| Website |
Google page rank
: 6 - 100 000 visits June-Sept. |
* Source: 2005
In 2005 each individual of the
Smart Community thus has been exposed to an average
of 7 messages during our marketing campaign from January
up to September. We will do
more in 2006.
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