According to Juniper, the number of subscribers using mobile Internet services will rise from today’s 577 million to 1.7 billion by 2013.
The demand for collaborative applications known as "web 2.0" (social networking, user generated content, instant messaging and location based services….) and greater 2.5/3G penetration will boost the mobile Internet market according the Juniper Research’s report entitled "Mobile Web 2.0: Leveraging Location, IM, Social Web & Search 2008-2013". The Far East and China region will be the largest market for mobile web, reaching almost 416 million users by 2013, up from 190 million users at the end of 2008. The greatest untapped potential for mobile web lies in South America, while growth will be more measured in markets such as Eastern and Western Europe where fixed broadband penetration is relatively high. The dominant business model for the delivery of these new contents emerges as open source.